About

At IKI UV, we’re on a mission to ban tanning culture — the dangerous tanning norms that put millions at risk every day. We believe wellness is the foundation of everything: what you do now shapes your future health, and sun protection should be non-negotiable.
Our sun protection products are crafted for people who live active, intentional lives and refuse to compromise on their skin’s health. Because tanning isn’t a status symbol.
We’re here to redefine sun care with sustainable, effective solutions that fit your lifestyle, helping you protect your biggest organ and live life fully.
Protect your skin. Protect your future.

From Founder

“I believe wellness is the foundation of life and sun protection is non-negotiable — that’s why I created IKI UV.”

Phoebe Bell

Founder

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Our Story

We are dedicated to your lifelong wellness.

Wellness is everything. Your health—mental, physical, emotional—is the foundation for everything you want to achieve. But too many people put it off, thinking they’ll take care of themselves later. The truth is, what you do today matters more than you think.
In the beach volleyball world and beyond, I’ve seen firsthand how casually people treat sun protection and self-care—often with lifelong regrets from those who waited too long. That’s why we need to act now. Not tomorrow. Not next year.
IKI.UV was born from this urgent need to put sustainable wellness first. It’s about protecting yourself every day so you can live fully, perform at your best, and avoid the regrets that come from neglect. Because when it comes to your health, there’s no time to waste.

80% of skin aging is caused by sun exposure.

Protect your skin now to look and feel younger longer.

Skin cancer is the most common cancer worldwide

Yet 90% of cases are preventable with proper sun protection.

Only 30% of people use sunscreen regularly

It’s time to change the norm and prioritize your health every day.

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